

Coaches can search the company’s database for "Slashing Wings" or "Spot Up Shooting Wings" or "Scoring Ball Handlers" or "Stretch Bigs," and the names come spitting out. For example, Synergy classified Miami’s 6-foot-7 Norchad Omier as a "Rim-Finishing Big," Gonzaga’s 6-10 Drew Timme as a "Post-Up Big" and Alabama’s 6-9 Brandon Miller is a "Playmaking Wing."īy using artificial intelligence to categorize every player, Synergy has perhaps become the technological centerpiece of the transfer portal.
#SYNERGY SPORTS BASKETBALL SOFTWARE#
Through machine learning, Synergy’s software can determine the positional characteristics of any player, leaning on a database that contains every college player’s shot since 2014. "Advanced scouting," Silver says.Īnother new activation is quantifying the role of every player in this year’s NCAA tournament.

There are stats and videotape to support it all. The info is so nuanced, Synergy can tell a coach if an opposing player, or his own player, is superior driving right or left or better shooting off the dribble or off- a-screen or better pulling up or finishing at the rim. Or if a player turns to the baseline from the right block 100% of the time or dribbles first 95% of the time. Synergy will provide an opponents’ innate tendencies such as which direction a post player tends to spin to the basket - off of his right shoulder or left. The product helps coaches on multiple levels, the first being game prep.

Now, Larranaga’s back in the Final Four with Miami and again with Synergy. One of the company’s first coaching clients in 2006, in fact, was a then-relatively unknown Jim Larranaga of George Mason University - who leveraged the platform all the way to a shocking Final Four run that season. "And immediately after that game, the coach called and thanked us for everything we did and said, 'The only reason we won was the fact that we had the Synergy scouting report.'" "I don’t have for this year’s March Madness, but,, we had a 15-seed, Norfolk State, beat a 2-seed, Missouri," says Mark Silver, EVP, Sports Performance, Sportradar. But when it came specifically to this year’s March Madness, Synergy has logged every game in real-time and then distributed a data-video report 15 minutes after every final buzzer.Ĭonsidering teams sometimes have just 30 hours to prepare for an NCAA Tournament opponent, Synergy will also conveniently diagram every opponent’s play calls and supply APIs for more expert level coaching staffs that have their own analytic departments for additional game-planning. They literally monitor 75,000 basketball games a year - from high school to DI to DII to DIII to the G-League to the EuroLeague to the NBA - and estimates it has 50 million tracked shots in its database since its inception in 2004. Synergy has 1,000 human data collectors… to go with an automated camera tracking system in 250 D1 arenas…to go with their own shot quality algorithms themselves. Don’t believe them? They’ll gladly verify it on their proprietary video. Who shot the ball and from where? Available.

Who passed the ball to whom and then to whom and then to whom? Available. What plays the team ran on each possession? Available. Synergy, the human and AI-powered basketball analytics lab that was acquired by Sportradar two years ago, has evolved into such a coaching resource that every D1 men’s and women’s program subscribes to their scouting service just for the sheer nuance and volume of it all.Ī breakdown of every possession from every college team all season? That’s available. Ben Solomon/NCAA Photos via Getty ImagesĮvery Final Four team this weekend has received scouting reports from a data company who is telling them…how to beat up on each other. With game prep playing such a crucial role in the NCAA Men's Basketball Tournament, Synergy's analytics are becoming a go-to tool for teams.
